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Marketing for medical clinics | Marketing habits of the most famous doctors

If you suffer from a lack of patients arriving at your clinic or medical center despite your great experience and the quality of what you provide to patients, then you must not become accustomed to practicing the marketing habits of other famous doctors in their medical clinics.

The difference between the able doctor and the well-known able doctor lies in the ability to keep pace with the modern marketing strategies that lead to the spread of the doctor’s name, entrench it in the minds of patients, and facilitate their access to him.

In this article, we inform you, dear doctor, about some marketing habits that will increase the number of patients coming to your clinic, if applied correctly, so follow us:

1- Marketing medical clinics on social media:

In our modern era, marketing to medical clinics has traditionally become something of a heritage that the stumpiest people do not care about, instead people are attracted to what they see of marketing innovations through social media, especially since they can easily know the opinions of patients who preceded them in the doctor, the service it provides, and the quality of the clinic. And all they want, and these opinions are the second guide for 70% of them in choosing the right doctor.

Patients usually search for the right doctor for them on the Internet even if they hear about it from an external source. Your strong presence on communication pages increases the chances of patients finding you.

One of the main reasons social media is such a popular and important tool for doctors is that it enables you to show the quality of what you offer to your patients, whether in written or visual posts. Today, patients expect a high quality of doctors and the services they provide, and since doctors in many different sectors use social media to interact with patients, this type of communication has become one of the indicators of the quality of your center or clinic, if you are not active on social media, This could give the impression that you are not keeping up with modern technologies, and the quality of the services of your clinic or medical center.

Steps to enhance the presence on social media pages for doctors:

Choose the right channel:

There are many social media networks available today, trying to establish yourself on all networks is a waste of time, effort and money without additional benefits, instead focusing your efforts on two communication platforms only, choosing the most appropriate platforms for you as a doctor needs to conduct marketing research to determine the whereabouts of potential patients. On various social media platforms, however, Facebook and Instagram are often the most suitable platforms for marketing to doctors.

Building a marketing strategy for medical clinics:

The strategy includes developing a thoughtful plan in which you define your desired goal in each period and specify the category you target, and the plan must include studying competitors and drawing conclusions, setting a budget for the cost of creating content, the cost of funded ads, and the cost of management and page follow-up.

Also, your strategy should include a content plan, in which you specify the main ideas of the posts, the type of content that will be published (video – photo …) and when it will be published, and you must also include the funded ads strategy within your plan.

You assign one person to manage your social media, this will ensure that you have a consistent voice and thus a unique brand. We at DigiDoctor can be your consistent voice and be your unique brand, please feel free to ask for our help.

1- Marketing medical clinics on social media:

Establishing an easy-to-use, attractively designed website that contains valuable and useful content can make a tremendous development in the spread of your name and increase the number of patients coming to your clinic.

Your site should contain a list that includes the location of your clinic, contact numbers, geographical location and directions to your clinic.

It should also contain a section dedicated to providing educational content to your patients about the various diseases and medications or operations that you perform, make sure that the content is useful, attractive, and highlights your experience; Good content helps you build a positive mental image of yourself in patients’ minds.

Make your site a section on the positive experiences of past patients and their opinions about you, as we mentioned earlier, these experiences increase the rate of converting your potential patients into actual patients.

3- Search Engine Optimization

Search engine optimization means improving your site’s appearance on Google pages or other search engines for free when searching for keywords related to your site and its content, by improving the factors affecting the ranking of your site’s appearance on the pages of search engines.

Search engine optimization is a major step in the success of the marketing journey for medical clinics in their various specialties.

The factors affecting SEO are divided into external (On-Page SEO) and external (On-Page SEO) configurers. Internal config factors are those factors related to your site that rely on you only to improve those factors (such as content and addresses). External config factors are those factors outside your control (such as backlinks that lead to your site from other sites).

4- Creating premium content that increases marketing effectiveness for medical clinics

Creating premium patient educational content is beneficial for SEO and thus increase your site and clinic visits, it also helps to boost the confidence and loyalty of your current and potential patients.

As a physician, you should aim to write content related to the most popular keywords used in researching the diseases you treat, the drugs they describe, and the processes that you perform.

For example, if you are an obesity surgeon, you can provide content targeting keywords such as the damages of obesity, the effect of obesity on the joints, the treatment of obesity, the bypass surgery, the gastric sleeve …

You should also create content that answers questions frequently asked by patients related to your field. If you are a dentist, you can create content that answers questions such as the price of orthodontics, what is the difference between dental bridges and dental prostheses …

Use medical content writers and SEO experts to make your site a success and achieve its main marketing purpose, which is to increase patient demand for your clinic and increase your financial return.

4- Creating premium content that increases marketing effectiveness for medical clinics

Creating premium patient educational content is beneficial for SEO and thus increase your site and clinic visits, it also helps to boost the confidence and loyalty of your current and potential patients.

As a physician, you should aim to write content related to the most popular keywords used in researching the diseases you treat, the drugs they describe, and the processes that you perform.

For example, if you are an obesity surgeon, you can provide content targeting keywords such as the damages of obesity, the effect of obesity on the joints, the treatment of obesity, the bypass surgery, the gastric sleeve …

You should also create content that answers questions frequently asked by patients related to your field. If you are a dentist, you can create content that answers questions such as the price of orthodontics, what is the difference between dental bridges and dental prostheses …

5- Encouraging patients to market medical clinics verbally

Word of mouth is one of the most powerful techniques used to build a continuous marketing strategy all the time, as patients continue to pass on their positive experiences with you to other potential patients, who in turn also transfer their experiences after you visit other potential patients, building a continuously growing network of your patients.

The challenge is how to encourage your patients to do this word of mouth. Enable your patients to share their experiences with you by sending them online surveys after they visit you, or by having a survey form on your website.

Take the observations of your patients into account and make use of them, as this makes them feel the importance of their participation in the process of developing your health facility and encourages them more to give their opinions and present their experiences.

Create videos of your patients with positive experiences telling their stories and how you were able to help them.

Their testimonials are more powerful for potential patients than any marketing content you intend to write. Create a patient referral program that encourages your current patients to mention their positive experiences with those around them from family and friends, make the program include a clear rewards system and encourage patients who refer other patients to your clinic, refer to this program clearly on your website and through the reception desk in your clinic so that your patients know Easily, this system can benefit from it.

6- Marketing to medical clinics using video

Video is the strongest and most influential type of content. So if you aspire to build an effective and powerful marketing strategy, you should pay special attention to shooting videos.

You can publish the videos on your own website and your social media pages, and you can also create a YouTube channel for the videos.

The content of the videos must be varied between explanations of specific diseases and explanations of methods of treatment or the effects of operations, and the videos must also include the positive experiences of your patients that they tell on their tongues, as mentioned earlier.

Video in all its forms is a powerful marketing tool, but motion graphics videos are the best because these graphics add pleasure to the viewer while watching and because of their ability to simplify complex information and clarify it in easy ways.

In conclusion, we emphasize that marketing for medical clinics is no longer an easy matter in our current era due to the strong competition between doctors in this field. Your assistance of marketing experts saves you time and effort and directs your marketing expenditures correctly and effectively and helps you to ascend the top among your competitors.

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