We all need water, air and food to survive.
See what we need next? For women, they all need an obstetrician.
Either to monitor their pregnancy and obtain the necessary care for them and their fetuses during that period, or to maintain their reproductive health.
This means increasing the demand for obstetricians and gynecologists, and it is no secret to anyone the fierce competition between doctors in this field to attract new patients and pregnant women.
If you want to stand out from your competitors in a field like this, then you must master the marketing of your obstetrics and gynecology clinic.
Marketing has many strategies and various methods, but in this article, dear doctor, we review with you one of the most important and strongest modern marketing methods, which are Google ads, or the so-called Google Ads.
Why is Google Ads Important in Obstetrics and Gynecology Marketing?
According to Hootsuite, people use Google to search for a topic nearly 3.5 billion times per day, and 80% of Google users search for information related to health and health services.
Each keyword search related to OB / GYN is a new opportunity for you to appear in front of new potential clients, which leads to an increase in the number of appointment reservations at your clinic, and Google Ads is the best option to seize this opportunity.
The main idea of Google ads is that when users search for a keyword related to your ad, it enables Google to appear in the first search results.
It takes a lot of effort to get your name on top of Google’s search results. Do you want to put yourself first without investing much time and effort in optimizing your website?
Buying ads on Google will be the easiest way to do this
Marketing your OB / GYN with Pay-per-clic ads
People search for millions of health-related topics through the Internet, and they also search for the best doctor for their needs as well, so the right investment in Google ads (pay-per-click) is a practical and very effective solution to double the number of visitors to your clinic.
Pay-per-click ads promote your service based on the chosen keywords and some other criteria, you are only paid for each time your ad is clicked, the great thing here is that there are no fees for appearing on Google’s first page.
For example, if your obstetrics and gynecology clinic is in the Fifth Settlement and you want to reach patients who are looking for a gynecologist in the Fifth Settlement, the Google ad will allow you to appear to those patients in the first search results when they search for it.
There are many factors that depend on the success of your paid ad on Google as a gynecologist and obstetrician, on top of which comes the correct targeting of those interested in your services, as well as determining the appropriate keywords for your specialty, how you design the ad, and the page that appears to the user when clicking on it.
Determine the target audience in the marketing of the obstetrics and gynecology clinic
- Targeting women during childbearing:
In the obstetrics and gynecology clinic’s marketing plan, you can target married women between 14 and 40 years of age, as well as specify the geographical areas that you are targeting; It is useless for your ad to appear in a completely remote area, so if you are a resident of one of the areas of Cairo, you should target these characteristics in the vicinity of Cairo. After that, you have to identify their pain points, needs and fears that you can deal with, in our case, their needs may be to want to follow-up on pregnancy or treat delayed pregnancy for them, and their fears are the occurrence of problems during pregnancy or fear of not having children and living alone for those who have not yet become pregnant.
Then you determine how you can deal with these concerns and their solutions, and what distinguishes you from other gynecologists nearby (such as providing a 4D ultrasound device to monitor pregnancy, and having the latest ICSI equipment to help conceive). Then comes the role of establishing an advertisement that addresses these concerns and highlights those solutions, targeting those with the previous qualities.
- Targeting women before childbearing:
Your targeting could include unmarried girls between the ages of twelve and sixteen who have no menstrual periods or signs of puberty entirely. Their pain is psychological troubles due to the delay in the emergence of their femininity from their female colleagues, and they may also be subject to bullying of female colleagues and other fears such as their fear of an incurable disease or hormonal imbalance that prevents the signs of puberty from appearing on them.
Choosing the appropriate keywords in the marketing of the obstetrics and gynecology clinic
Keywords are the words that surfers search for what they want on the Internet, your choice of common keywords helps you reach a larger number, and your choice of keywords used by patients looking for your services in the area you serve has more effectiveness and more charm.
For example, the following phrases might be great keywords for you as a gynecologist in an area:
- Best gynecologist in (then remember your area).
- Gynecologist in …
- Women’s Clinic in …
- Prices for the detection of gynecologists in …
- Treating PCOS Treatment of delayed childbearing A microscopic injection doctor in …
Choosing the right keywords does not depend on expectation alone. Rather, it depends on thoughtful research. Some sites, such as the Keyword Tool, make it easy for you to choose keywords. In conclusion, we would like to emphasize that Google Ads is a great way to multiply the numbers of your patients, but it is not a substitute for other marketing strategies.
Because each strategy has strengths and weaknesses, we conclude from this that successful marketing is a mixture that combines marketing experience using various marketing tools that reinforce each other, resulting in great success and prosperity for work.
At Digi Doctor, we offer you that combination as we have the necessary marketing experience and knowledge of effective marketing strategies in the marketing of Obstetrics and Gynecology and the ability to use them in an optimal way that leads to the prosperity and growth of your business.